Marketing Research Services
Our marketing research services offer actionable insights to guide market entry, growth, and competitive positioning.
. 📊 CBM Consult Ltd – Marketing Research Services Overview
CBM Consult Ltd is a Ghana-based management and marketing communication consulting firm that provides research-driven insights to support strategic decision-making. Our marketing research services are designed to help clients build stronger customer relationships and improve market performance.
CBM Consult Ltd offers a range of marketing research services focused on helping businesses understand their markets, customers, and competitors. Our offerings include customer satisfaction surveys, market analysis, product planning, and pricing research, tailored especially for SMEs and government institutions.
Research Methodology
CBM Consult employs a structured, evidence-based approach:
– Fact Collection & Verification: Ensures data accuracy and reliability.
– Client Assumption Evaluation: Challenges internal biases with external data.
– Diagnosis & Recommendation: Provides clear, actionable strategies based on findings.
Target Sectors
– Startups and SMEs
– Government Institutions
– Private Sector Enterprises
These services are often integrated with CBM’s broader business advisory and training programs to ensure that research insights translate into practical improvements.
1. Customer Service Satisfaction Surveys
– Purpose: Measure how well a company meets customer expectations.
– Approach: Surveys are customized to the client’s industry and target audience.
– Outcome: Actionable insights to improve service delivery and customer loyalty.
2. Market Research
– Scope: In-depth analysis of market trends, customer behavior, and competitive dynamics.
– Target Clients: Micro, small, and medium enterprises (MSMEs), government agencies, and larger corporations.
– Use Cases:
– Identifying new market opportunities
– Understanding consumer needs and preferences
– Supporting product launches and market entry strategies
3. Product Planning Research
– Focus Areas:
– Packaging: Evaluating design, functionality, and appeal to target markets.
– Service Levels: Assessing customer expectations and satisfaction with service delivery.
– Goal: Optimize product features and presentation to align with market demand.
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4. Pricing Research
– Objective: Determine optimal pricing strategies based on customer willingness to pay, competitor pricing, and perceived value.
– Methodology: Combines qualitative and quantitative techniques to assess price sensitivity and elasticity.
5. Competitor Intelligence Analysis
– Function: Gather and analyze data on competitors’ strategies, strengths, and weaknesses.
– Benefit: Helps clients position themselves effectively in the market and anticipate competitive moves.
We invite you to start your next project with us.
Come and experience quality training, expert guidance, and practical learning designed to help you succeed and achieve your career goals.